Here's the secret of what your website should accomplish: serve your customers - be customer centric. And in a number of ways:

1. Design appeal ranks as the #1 factor of what gives a website credibility.  Build a website where the visual information is compelling to your customer base and for that you'll gain respect and trust.  Website design, on-line merchandising... serve your customer.  That means do the visual thing right.
2. You'll build customer confidence when they can interact with your business via your website.  People feel like they've been heard if they can get what they want from your business via your website.  This is the heart of building a customer centric business.  
3. Findability means more traffic to your site, more phone calls, more leads and more sales.  Build it and nobody comes until you get listed and found.  Think key words.  They in fact unlock the secrets of findability, and that brings people to your website.  Now what?  Convert them into customers!  For that your website has to be... tada!  Customer centric.
4. The writing style must be direct, conversational, and possibly humorous.  Puke-inducing copy doesn't get you anywhere!!  Talk to your customers, not at them.  Figure out the distinction, or hire someone who knows how.
5. Demonstrate your expertise - now this is stuff you can't tell people.  But you can show it in several ways.  Find the path, grasshopper, and customers will want to find your checkout screen.
6. Keep in touch.  Offer your customers, and those interested in your business, a way to sign up for your emails.  They'll want to know about your specials and events.  BTW, what are your specials?  Are you conducting an on-line demo?  Your customers might drop by if they know you're doing something.
7. Security!  Lock your website down.  And consider your payment processing options carefully.  In this age of PCI you do not want to get that call from your bank saying your website has been giving up credit card numbers for the past 8 months.  How many of your customers will be back after you tell them this kind of news?  Lock it down, make smart payment processing choices.  Then brag about that to your customers.  They'll like that.  And so will you.

Few things in that list are an exact formula.  That's where you come in.  Identify your business, your services and your customer.  Find your niche.  Work your business plan around your customer and your website will reflect what you're doing.  You'll need a web builder who gets what you're doing.  Mr Site Guy is here to serve your needs.  Thank you for checking us out.

 

Mr Site Guy helps create your on-line business potential.

 

Mr Site Guy begins service to the general public September of 2009.  We're available any time before then.

Contact Jim Guy
(314) 723-5128
email: jguy at mrsiteguy.com
Office hours: 7 am to 7 pm, M-F, Central Time
Support hours:  24/7/365, including Holidays

Mr Site Guy is located in St Louis, Missouri, USA

Cheers!